Refining Hospitality
Through Design.
Comprehensive digital strategy for Sage Cafe & Grill. Leveraging high-fidelity aesthetics and geo-targeted Meta automation to capture the premium Islamabad and Lahore markets.
Campaign Reach
542,810
Expansion Velocity
Cost Per Result
Rs 11.4
Optimized CPA
Total Followers
28.6K
Brand Loyalty
ROAS (Expansion)
6.4x
Revenue Growth
Performance Trajectory
Tracking "Engagement" vs "Reach" during Lahore Launch
Implementation Strategy
Cinematic Aesthetics
Moving from static shots to high-fidelity reels focusing on steam, lighting, and "The Sizzle" of continental grills.
Geo-Fenced Targeting
Advantage+ campaigns specifically targeting a 5km radius around F-7/I-8 Islamabad and Gulberg Lahore.
Conversion Engineering
Strategically using "Buy 1 Get 50% Off" as a trip-wire offer to convert new expansion audiences instantly.
Influencer Integration
Utilizing Gen-Z POV content to frame Sage as the "Aesthetic" destination for dates and social gatherings.
Instagram Audit
sagecafeandgrill
28.6K Followers • 767 Posts
Strategic Pivot Points
The Challenge
Scaling the "Elite Continental" vibe to a newer audience in Lahore while maintaining premium pricing and operational consistency.
The Nibnox Solution
- Moved from "Food Gallery" to "Lifestyle Experience" storytelling.
- Targeted "Corporate Lunch" segments in F-7 via LinkedIn-to-Meta cross-marketing.
- Engineered high-impact "New Launch" hype cycles for Lahore.
Campaign Recommendation for 2026
Focus on "Aesthetic Retention"
Shift 35% of ad spend to TikTok search ads to capture the surge in "Date Night Places Islamabad" queries among Gen-Z users.