Scaling The
Rooftop Experience.
Strategic digital dominance for Koffee Net. Combining "Pocket-Friendly Luxury" with high-volume viral offers to capture the Gen-Z and Millennial market in F-7 Islamabad.
Total Reach
2.1M+
Viral Velocity
Cost Per Walk-in
Rs 6.8
Deal Optimized
Total Followers
160K
Market Leaders
Hi-Tea Sales
↑ 45%
Month over Month
The "Deal Drop" Effect
Correlating "Buy 1 Get 1" Offer Announcements with Viral Reach Spikes
Implementation Strategy
Celebration Economy
Aggressively marketing "Free Birthday Decor" to capture high-volume group bookings (10+ pax), creating natural UGC loops.
The Sheesha Hook
Positioning the F-7 Rooftop as the premier "Late Night Hangout," blending scenic Margalla views with competitive sheesha deals.
Volume Offer Engineering
Deploying "Hi-Tea @ 1899" and "B1G1 Burger Deals" via broad-match Meta ads to maximize footfall density.
Trend-Jacking Content
Weekly reel production syncing trending audio with "Cheese Pulls" and "Molten Lava" visual triggers to dominate the Explore feed.
Instagram Audit
koffeenet
160K Followers • 2,527 Posts
Strategic Pivot Points
The Challenge
Standing out in the crowded F-7 market where "Rooftop" is a standard claim, while appealing to students and families simultaneously.
The Nibnox Solution
- Value Perception: Shifted focus to "Pocket-Friendly Luxury" — High-end ambiance at accessible price points (Rs 1899).
- Occasion Capture: Dominated the "Birthday" keyword in Islamabad through aggressive UGC reposting.
- Visual Feasts: Prioritized video content featuring molten chocolate and cheese pours to trigger impulse visits.
Campaign Recommendation
"The Sunset Hour"
Launch a specific 5 PM - 7 PM campaign targeting university students with "Sunset Sheesha & Snack" bundles to maximize rooftop utilization during off-peak pre-dinner hours.